The eCommerce industry experienced a sudden boom in 2020 thanks to the pandemic. It has been reported that American citizens tapped their way to over $374 billion in online sales in that year alone. This figure is only going to grow in the coming years. While this is amazing news for those who have set up their eCommerce stores. But this also means that businesses would have to put an extraordinary effort to differentiate themselves from others in a crowded digital environment.
5 eCommerce Marketing Trends to Look Out for
One question that many business owners ask is how they can capture the attention of customers. If you too wonder about the same thing then you will have to pay heed to different marketing trends that are slowly taking over the eCommerce industry. Here are some of those trends
#1. Quality Content
You have to remember that quality content is what will engage consumers the most. Therefore, businesses should focus on creating compelling pieces that can grab their attention easily. You can create different types of content to stand out from your competitors. Here are a few examples
- Blog posts
- White papers
#2. Social Media
People use different social media platforms quite frequently. So, you should consider using them to interact with your target audience. Plus, reaching out to them will give you an edge over your competitors and will help you increase the visibility of your brand. It will also allow you to boost sales at the same time. A business owner should know which platform their target audience uses the most before they can develop and execute their social strategy. Each platform whether it is Facebook or Instagram can provide you demographic information of its users including gender, age, income, and education.
Today, social media platforms are giving the in-app store option to businesses which they can use to enable customers to buy directly from the platform itself without needing to go to a specific website. There are also multiple eCommerce platforms that can be integrated with social media as a part of an omnichannel strategy. This will give businesses the advantage of taking care of inventory, and shipping.
#3. Influencer Collaboration
Whether they create videos on YouTube, have a blog, or post on Instagram, influencers usually have a strong following. So, if an influencer has developed an online relationship with your target audience then they can easily market your product/services to them. For instance, a food brand can collaborate with an influencer in the parenting or lifestyle niche. They can introduce their products in different ways such as blog posts or videos. If you want to go with this approach then keep in mind that an influencer campaign can contain the following
- A discount code that their followers can use
- An endorsement or review of your product
- Giveaways and contests
#4. Machine Learning & AI
From a marketing perspective, artificial intelligence can play a big role in you making informed decisions about your brand. AI will gather data and analyze it to know about customer behavior. It can also predict the data of a specific segment of consumers to gain insights into their behavior. This will allow businesses to identify similar customers. They can then decide upon the price points that can most likely convert. At the same time, businesses can work on certain marketing campaigns that will get them the most response from the audience. Moreover, artificial intelligence can be used to deliver a personalized experience to consumers. It will allow your business to generate more conversions.
#5. Cross-channel Marketing
Businesses can improve their chances of connecting with their target audience if they use multiple channels. However, this doesn’t mean that it is necessary to be present on every channel. You just have to know which platform your audience uses the most. And then you can make efforts to connect with them on those channels. A company that introduces a new product can opt for the cross-channel strategy to promote that offering. It will allow your customers to know about the product more quickly.
eCommerce is definitely the future of shopping! And considering how many people have started to launch their own eCommerce store, it is a good idea to equip yourself with the necessary knowledge to make your brand stand out from the lot. The above-mentioned tips will help you a lot in that regard. Another tip you should consider is to be always connected to the internet. It will assist you in monitoring your traffic and sales. This is the sole reason why I subscribed to Spectrum internet so that I can know how my business is performing. You too can consider opting for the ISP that promises to deliver you a reliable connection.