About Local SEO
In a nutshell, it’s a search engine optimization for local businesses.
Local SEO deals with how to optimize your website to rank better for a local audience. A website gives you the opportunity to target audiences around the globe. However, if the target audience for your business is actually located in or near the city you have your business, you’ll need to practice some local SEO as well. You need to optimize for your city name, or you need to optimize so people know where you are located and are able to find you offline.
Now, let’s look into some Local SEO tips from Agency founders
1. Chris Rodgers from Coloradoseopros
a. Outsourcing labor-intensive jobs of managing bulk local listings.
b. Citation-building, being too expensive and time-consuming, traditional SEO factors such as on-page content, backlinks, and technical crawl health have a very big impact on local SEO rankings.
c. Use tools and outside resources can minimize the cost of managing local listings.
2. Skyler Malley from Firestarterseo
Take a multi-dimensional approach built on the basics, as there isn’t any single tactic to help you in increasing rankings.
I. Optimize Google My Business page:-
Complete Google My Business profile to 100%.
Make sure your name, address, and phone number (NAP) appears on across all your websites as it does on GMB.
Choose a profile photo that directly markets your brand.
Use keywords in your image file names and follow that pattern for all images you upload.
Pick the most specific category related to your business. Avoid general categories at all cost. You can select multiple categories if necessary.
II. Using local syndication service to make sure the correct NAP is on all the major local websites. Many local SEO agencies ignore Bing completely. Though Google is a much larger search engine than Bing,, that doesn’t mean you should ignore Bing too. That’s why you should list your business with Google My Business’s little brother: Bing Places. You can pick up some additional market share by targeting an entire market segment that others are ignoring.
III. Traditional Link- Building: This is really still where you’re going to get the biggest boost for rankings.
3. Shailen Lodhia from Expreseo
If someone visits your site and leaves immediately due to weak content or general bad user experience, then all the optimization doesn’t matter. You need to focus on conversion once a customer gets on your website. Many local SEO agencies ignore image optimization, at their own risk. Whenever you upload an image, you should optimize it for local search. Image file size shouldn’t too large. A huge image can slow down your website and lower your rank. Try to keep it under 100Kb. You need to remember that you are trying to appeal to people on a mobile device too. If your site requires a whole lot of scrolling, pinching, and squeezing for mobile users, then you need a design overhaul, as 30% of traffic will come from mobile devices.
4. Gayatri Patel from Textured
Link-building and keywords are two fundamental parts of good SEO. Your competition’s already using the good keywords for their business, but are not using regional keywords. Regional keywords will help you rank.
Research on what people search on the domain of your business, and insert them into your keywords. You can additionally, enter the location in which your business is based. Go over your website and make sure that your title tags are filled with regional keywords, as you will get more clicks that way.
Some local SEO agencies ignore long tail keywords because they only get a few clicks every month, and that’s a mistake.
Because, one or two additional customers per month can mean one or two additional loyal customers, in the entire tenure of your business life, and you can optimize for several long tail keywords and take in additional business. At the end of the day, you need to be afloat. So, optimize your site for purchase-intent keywords. You need to find keywords related to your brand that have purchase intent and optimize pages for those keywords.
5. Andrew Tuzson from Evolempirecreative
Use accurate and consistent citations, because Google uses them to evaluate the online authority of the business. Citations can be structured, or unstructured. But make sure they’re all accurate, up-to-date and consistent. Search engines rely on the consistency of online business to show their information correctly. Citations are mentions on other websites that include your business NAP. Citations are one of the many ways that the search engines “learn” about your business. Search for directories related to your business model, and visit each of those directories and look for an “Add Listing” link. Click on that link to begin adding your listing to the directory. Alternatively, you can also find local business directories in your immediate area and get listed on their websites as well.
6. Will Guthrie from Bluelaserdigital
The domain name you choose plays an important role in SEO and can impact your rankings. When launching your business for the first time, think through the domain name you choose. The one you decide can ultimately have a big impact on SEO. You should optimize your URLs as well. To ranking well in the search results you need to include keywords in the URLs themselves. Additionally, use structured data, that is the info that is marked up on your website so that search engines can parse it more easily. You might have seen a listing in Google that included a star rating, which Google gets that by examining the markup on the page.
7. Andrew Hagni from Byerscreative
Optimizing your website for search engines starts with great website content. You need to have the best content possible, along with creating a marketable design and smooth user experience for your customers. Perform an on-site SEO audit. You can do that manually or you use a tool. Follow the SEO tips that build your site in the first place. If you have strong content, fluent and easy design, it will not only be more recognizable by Google’s algorithm, but customers and prospects will come to and stay on your site longer, thereby turning them to loyal customers.