Are you a restaurant owner and are having trouble in increasing sales? Are all the existing strategies like flyers in newspapers and hoardings failing your food business? If you feel that marketing your cafe, bar or restaurant has become a nightmare you are not alone.
Owing to the advancements in technology, marketing in the food industry has seen massive changes in recent times.
Proficient service, hospitable staff, and appetizing food are important to maintain reputation, but one needs to take a leap forward when looking for substantial growth. Traditional banners, hoardings, and Sunpac signs have uncertain returns and burn a hole in your pocket. Instead, I suggest, you invest in permanent channels for your existing customers and outreach funnels for new ones. The best way to do this is to get active on social media!
Food always trends on Instagram! Use this platform with good hashtags, add your location and target the right audience to see wonders! An often underestimated content is short videos. If you can post recipes, tutorials or behind the scene videos for less than a minute, this is the perfect platform to shine. Not only will you get actual visitors from Instagram, but you’ll also be able to hold on to the existing ones and have them keep visiting you.
Connect with your fans on Facebook
Facebook is a great platform but it is very difficult to get new customers without ads, especially for food businesses. If you do not want to spend advertising money, use Facebook for interacting with your restaurant’s existing fans and customers. You can share recipes or food photos. Your posts show up to only 3-5% of your fans, so make sure your content is really good on Facebook.
Upload“How To” videos on Youtube
If your restaurant can make small(at least 3 minutes) behind the scenes or tutorial videos for YouTube, it’ll be a great platform to get noticed. Even though you might not get the number of views you want initially, it’ll help those confused to visit your place or not to make an informed decision.
Pinterest pins stay‘alive’ longer than any other platform. So, wherever there is beauty be it in your food, ambiance or art, upload it on Pinterest for longevity.
No photoshoot, food photography sessions or drone cameras can ever beat your customers’ own photography. Encourage your consumers to take photos and videos of your food, upload it on their social accounts and tag you. Once they do that you can take that content and repost it on your page. Check this article on trickyard for more details.
A restaurant can survive without marketing but cannot survive awesome service and amazing food. Make sure while executing your social media strategy you do not lose focus on your restaurant operations and maintenance! If you feel social media is taking too much of your time, hire a professional to help you! There are services like Smooper that help you hire the best social media manager for your food business.
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