PA (Page Authority) and DA(Domain Authority) are surely two vital factors to rank your website. Not only important for GOOGLE purpose, but a good PA and DA will gain you more qualitative guest posts.
People focus a lot on improving the PA and DA of their websites. And many have gained a lot of success in recent years. As improving the PA and DA was quite easy, it was done by just building more and more backlinks.
Recently you may have seen a huge shift in PA and DA score of your website. Then you must have checked the PA and Da score of your competitor’s website too. There might be a shift upwards or downwards for sure.
Don’t just rush up things. It is because of the new MOZ update. On March 5, Moz rolled out a new update focusing on key factors deciding PA and Da score. Earlier it was all about the number of backlinks you create for your website.
What the new update is all about?
PA and DA were solely dependent on link juice passed by backlinks you create. Now they have added a few more factors that will affect the rating of your page.
It seems like Moz to have followed Google’s ranking algorithms. Now the score will depend on the quality of websites you create a backlink upon. Spam Score of your website along with the website where the link has been built will also be considered.
Transparent indexing of links will clearly boost the trust build towards MOZ. Rather than relying on a vague linear algorithm, Moz has switched to a neural unit of the network.
In addition to the spam score, traffic on the website will also be considered as a factor for a greater PA and DA. It has now become an improved and trustworthy metric as compared to the earlier updates.
If you’re working on projects, make sure you can make your client understand about the latest update. Domain Authority must be compared with your competitor’s score. If your score has witnessed a decline, surely the competitor would have faced the same.
This update by Moz surely favors relevancy and other transparent factors to make a clear picture of algorithms.